As the world becomes more
technologically advance, advertiser’s ability to produce more complex and
innovative ads will increase. The dawning of digital billboards was an
incredible leap for what advertisers could do. So the big question is… “What’s
the next big thing for advertisers?”
In other countries, outdoor
light shows have become a big deal. Places like Disneyland’s California
Adventure and other theme parks are making use of the new technology
surrounding light shows. In Australia, there was a light show of Doctor Who on
the side of Circular Quay. This was a big deal. Fans of the show and other
pedestrians were able to see highlights of the British TV show while enjoying a
captivating performance.
Light show ads at night can be
useful in really captivating the attention of the public, those interested in
the brand and other pedestrians. This form of advertising would draw crowds of interested
people. They would also gain a lot of media advertising by people using social
media. People would take photos and videos and send them to their friends using
Instagram, Facebook, Twitter, Snapchat, Vine, YouTube, and other forms of
social media. Though this ad would only be shown during the evening, it would
give people something to look forward to or create Facebook events around to go
see. But this does have to be done right. Light shows cannot simply be an ad,
but it can be incorporated into a campaign in a creative way. This would make
advertisers to think outside of the box and push past the boundaries of what is
normal advertising.
I would be very excited to watch
an outdoor light show. Personally, I wouldn’t care what the brand was that was
producing the light show; but, the show has to be exciting and well done. If it
was well advertised online, I would be inclined to make an event for me and my
friends to attend. It would be even more amazing if the light show could also
involve water. People love these things and would try to get their friends to
attend with them.
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