Brand Launching

A product that was very successfully launched was the iPhone by Apple. If you look around the room, a large majority of smartphone users are using iPhones rather than Androids. Why is the iPhone so popular? This success of this product was the result of creative marketing and improvements of past technology.

The iPhone was not a brand new idea. There were smartphones already on the market before the introduction of the iPhone. But what made this product better than their competitors was that the technology they were using was improved. Apple perfected the glitches and issues users were having with other competitive smartphones.

The biggest success in my eyes is their marketing and advertising campaign. The motivation of “Go big or go home” is evident in all of their marketing campaigns. But the very first iPhone was he most compelling. The way they marketed the iPhone was telling people how amazing it is and how it’s better than their competitors, but there is a catch. Apple decided to only release a certain number of iPhones per store. They also campaigned that only the best of the best will have this phone first. These commercials made people feel that they are exclusively getting a product that most of the world will not have. They created a desire because of the limited number of phones.

When the first iPhone came out, there was a huge craze of people who were standing in line for days trying to get their hands on this new product. Apple was able to create brand loyalty with customers because of the improvement of their product and a desire to own Apple products because of the feeling of exclusivity. Apple was successful in the launch of the iPhone.