Harley-Davidson
is a motorcycle company that created a group called Harley Owners Group
(H.O.G.). This group is meant for Harley-Davidson owners to come together,
connect, and share their experiences with their motorcycles.
Brand communities
are a great place for fans of the product or service to come together as one
group. It is an effective way to connect people with similar interests
together. Brand communities bring people together and give them an identity with
the brand. They begin to feel a sense of belonging and purpose with the brand. This
connection is important to ensure brand loyalty. My dad is part of a brand
community. He enjoys going to special events and privileges that only members
of this specific community can access. He also says that all owners of this
brand have this connection that he wouldn’t have if they were not part of this
group. Brand communities are important to people in feeling like they belong.
The
Posse Ride was created to enhance the meaning of the brand for riders. They were
successful in doing so because of their rallies and rally tours. Through both
of these events, Harley was able to bring people together. The stationary
events brought enthusiasts to the same place both in Wisconsin and in other
towns. People from all over are able to go to these rallies and meet other
riders. The rally tour was created to connect people not just on a social
level, but also on a more physical level. The rally tours made it possible for
people to socialize, ride together, and meet other riders from other towns. Harley-Davidson
has done a great job with creating these events for their fans. I don’t think
they need to do too much more. The fans are able to connect really well with
how things are now. The only thing I could see Harley-Davidson do to improve is
create unique events to compliment what they are already doing.
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